B&H Safari Brochure
The catalogue that feels like a brochure
The catalogue that feels like a brochure
The concept was to create a catalogue in a brochure form. This solved three problems.
First is the visual appeal blends with the rest of the literature given to the customer by the safari tours.
First is the visual appeal blends with the rest of the literature given to the customer by the safari tours.
Second is longevity of the brochure, by focusing on product categories for illustrative purposes, allowed for fewer updates when items are discontinued.
Third is product knowledge by showcasing recommended equipment by categories, takes the focus off the specific models
Printed on semi-matte paper with spot varnish on the images to make them pop.
Pages contain safari images, category description, products and a testimonial by a professional photographer/videographer.
